From the Korea Herald, sorry, they don't allow linking so I copied the article. You can find Ddeokboki in LA of course, though mostly in Korea town at places like this. http://www.krestaurant.com/review/servlet/RestaurantHome?business_id=1309&language=en
Another difference is the price, here on the street it is usually about 2$, no such luck in the US of course, but hey, that's the price of importing.
If you want to make it at home, or just want to know what they are taking about, this recipe looks yummy.
http://mykoreankitchen.com/2006/11/19/stir-fried-rice-cake-with-gochujang-sauce-ddeokbokki-in-korean/
You can get all the stuff at pretty much any Korean supermarket. Enjoy.
Manhattanites get Korean spice fix
In the past, bulgogi and bibimbap were the Korean "it" dishes in New York. But all that has changed.
A new set of Korean restaurants have set up shop outside of Manhattan's Little Korea. And thanks to changing American tastes, they are serving up more than just your average combination of Korean dishes.
"These days a lot of Americans can eat spicy food," said Jennifer Maeng, 25, owner of the successful East Village restaurant, Korean Temple Cuisine.
And Maeng must be onto something because non-Korean New Yorkers cannot get enough of her ddeokboki and spicy stir fried squid.
"They always come back for more." said Maeng, "Customers are very, very disappointed if we are out of ojingeo bokkeum."
Maeng's restaurant is one out of a series of Korean restaurants situated in hip areas like the East Village that cater to non-Koreans. And these restaurants are not dishing out the same old same old. They are serving it up hot and good. To date, almost half of all Korean restaurants in New York City sell ddeokboki and two thirds of Manhattan restaurants that sell ddeokboki are located outside of Koreatown. In other words, if you are looking for ddeokboki it can be had in the West Village, the East Village, Midtown, Little Italy or Tribeca.
If ddeokboki is a snack in Korea, it is an appetizer in the United States. And it makes for a good introduction to some good ole Korean street food.
New Yorker Jane Pae, 23, recommends ordering ddeokboki for non-Koreans. "I think haemul pajeon and ddeokboki are good starters," Pae said.
Chang, a waiter at the chic Midtown West Korean restaurant, Mandoo Bar, agrees with Pae. "Non-Koreans, in particular, really like ddeokboki," said Chang, 34. And he would know since 80 percent of Mandoo Bar's customers are not Korean.
But ddeokboki is not the only spicy Korean dish to win New York palates over. Spicy stir-fried squid is popular as well.
It is hard to imagine that spicy stir-fried squid, a dish that even Koreans find hot, would be so well received. But apparently, it is a New York favorite. According to a survey, 18 Korean restaurants sell ojingeo bokkeum within New York City, and over half of Manhattan restaurants selling the delicacy are not located in Koreatown.
"Ojingeo bokkeum sells well," said Park Jung-sun, 49, owner of the classic Midtown East restaurant, Korea Palace, which caters to a mainly non-Korean clientele.
"It is one of my bestsellers," said Maeng. Maeng's restaurant also began with a largely non-Korean customer base but has started to build a Korean clientele via reviews showcased in Korean newspapers.
Maeng attributes the popularity of ojingeo bokkeum to its similarity to calamari. Although ojingeo bokkeum is a far cry from those crisp batter-fried rings of squid, perhaps the fact that both dishes use squid is all that is needed to make the connection.
"Customers like the fact that ojingeo bokkeum is spicy and has vegetables in it," said Maeng.
And spice is what is attracting contemporary New Yorkers to Korean food.
"I love the spices used in the dishes, perfect combination of sweet and spicy," said Bob Ziegler, 31, associate brand manager at SmartWater.
Bob is not alone in his quest for spice. When asked what he likes about Korean food, New Yorker Peter Cherches, 51, answered, "The variety of banchan; range of flavors and boldness of spice."
It is this "boldness of spice" that has enabled spicy Korean dishes to get a little more attention from Manhattanites. But just how much are New Yorkers willing to pay for that extra bit of heat?
One can dole out up to $19.99 (18,000 won) and as little as $6 for a dish of ddeokboki. Ojingeo bokkeum runs a bit higher with prices ranging from $10 to $19.95.
For the more well-known Korean lunch staples, kimchi jjigae and soon dubu jjigae, New Yorkers are willing to pay from $4.5 to $16 for a bowl of that spicy, pungent stew.
The prices may seem a little exorbitant in comparison to Korean prices for the same grub. Laying out twenty bucks for a platter of ddeokboki, for example, may seem daunting when one can have the same snack for $2 in Seoul. But for the average New Yorker, $5 to 20 is not so bad.
Not to mention that in Korea, ddeokboki usually comes from a street vendor. While in Manhattan, the restaurants serving up the fiery dish are far from ghetto. These restaurants have sleek, chic and modern interiors.
Maeng's Korea Temple Cuisine, which was featured in the New York Times in 2005, also uses creative food presentation to please the customer's eye.
And not only have these restaurants made the Korean eating experience highly enjoyable, they have also made it more accessible.
With at least three Korean restaurants in the West Village, three in the East Village, three in Midtown, Koreatown excluded, one in Little Italy, one in Soho, two in Tribeca and one in Hell's Kitchen, the food can be more easily had in Manhattan.
That means that New Yorkers can pick and choose where they want to get their Korean spice fix. Good news for customers. More competition for restaurants.
By Jean Oh
(oh_jean@heraldm.com)
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